Most comp conversations start with cost: what can we afford to pay per sale. That’s the wrong end of it.
A comp plan is the loudest instruction you give your team. Whatever it pays for is what people will do, including the things you didn’t intend it to pay for and the things it quietly stops paying for. Decide what behavior you need first. The structure follows from that.
This is management guidance, not legal or tax advice. Worker classification, minimum-pay rules, draw recovery and commission-timing law vary by state and change. Confirm any structure with a qualified professional before you implement it.
Straight commission
Paid per sale. No base, no guarantee.
What it produces is maximum urgency and maximum churn. New reps face their hardest weeks with the least income, which means survival skews toward people with savings or another household income. That’s the part nobody says out loud: straight commission doesn’t select for the best salespeople, it selects for the ones who can afford a bad month. Some of your best potential reps can’t, and they leave in week three regardless of how good they were becoming.
It works when you’re hiring experienced reps who don’t need a ramp, when the season is short, when the product closes same-day, and when you can genuinely afford to keep replacing people.
Draw against commission
A guaranteed amount each period, recovered out of future commissions. It stabilizes the ramp, and it keeps the people straight commission loses in weeks two and three, because the rep isn’t deciding whether to eat while learning the job.
The failure mode is specific and worth naming, because managers walk into it repeatedly. A recoverable draw builds a balance. A rep who underperforms for three periods now owes you money, and knows it. That balance is demoralizing, usually uncollectable in practice, and one of the most common causes of a rep going quiet and never answering again — they don’t quit, they vanish, because a resignation conversation feels like a debt conversation.
If you use a draw, strongly consider making it forgiven for the first 30 to 60 days rather than indefinitely recoverable. You are paying for a ramp either way. A forgiven draw pays for it honestly; a recoverable one pays for it and then quietly bills the rep for the privilege of having been new.
Whatever you choose, watch for the same balance carrying forward two periods running. That’s your signal to have a real conversation — either the rep needs coaching or the fit is wrong — and it is much better than finding out when they stop showing up.
Hybrid: small base plus commission
A modest hourly or weekly base, plus commission at a reduced rate. Best retention of the three, and the least urgency.
The objection is always the same: some reps will settle into the base and stop pushing. That’s real, and it has a straightforward fix — attach a clear activity minimum to the base. The base pays for the doors; the commission pays for the sales. A rep who isn’t hitting the door count isn’t earning the base, and that’s a conversation you can have with a number instead of a feeling.
Hybrid is the right answer more often than the industry admits: longer sales cycles, teams you intend to keep for years, markets where straight commission can’t attract anyone, and any situation where you need reps doing things that aren’t closing.
Four questions that pick it for you
- Experienced reps or beginners? Beginners need a ramp. Straight commission with beginners is a recruiting treadmill — you’ll pay for it in hiring hours instead of wages, and hiring hours are the more expensive currency.
- Can you fund four to six weeks of ramp per hire? If not, a draw or base isn’t available to you, and your onboarding has to be that much better to compensate.
- How long is the sales cycle? Same-day closes tolerate straight commission. Anything requiring follow-up needs something covering the gap, or reps will abandon follow-up for fresh doors — which is exactly what you told them to do.
- What do you need people doing that isn’t closing? Follow-up, install coordination, training the new person, keeping records. Pure commission pays for none of it, so none of it happens, and then it gets treated as an attitude problem.
A fifth question arrives the moment two people work the same sale — a setter books the appointment, a closer runs it. The four above still apply to each seat on its own, but you also have to say which event pays the setter, because that is what the arguments about the split turn out to be about.
Rules that hold regardless
- A rep should be able to predict their own check before it arrives. Ask someone mid-season what they think Friday pays and see how close they get. A plan nobody can run in their head gets experienced as a number that simply appears, which wastes every fair thing you built into it.
- Pay on time, every time. This outranks the amount. One late check costs more trust than a rate increase buys.
- Explain chargebacks before the first sale, not when the first one lands. It is a five-minute conversation on day one, and it is the item on this list that people skip.
- Don’t change the plan mid-season without a reason and notice. Even a favorable change, announced badly, reads as instability.
- Don’t recruit with the top of the plan. You’ll hire people expecting the ceiling and lose them at the floor.
The test that separates them
Model each plan twice: once at a good week’s sales, once at a bad week’s. On a good week all three look broadly similar and the decision feels arbitrary. The bad week is where they separate, and the bad week is what determines whether the rep is still there in a month.
Then compare cost as a percentage of gross generated, not in dollars. A plan that looks cheap per sale can be the expensive one across a season once you count what turnover costs you.
One input belongs in that model that almost never makes it in: the area the rep is standing in. On any plan that pays for results, how you split the territory has already answered part of the pay question before the plan gets a say.
Route & Team Tracker
The test above is exactly what the Route & Team Tracker’s Comp Calculator is for: all three plans side by side for one rep — take-home, draw balance carried forward, and company cost as a share of gross — so a good week and a bad week are two runs with one input changed.
Related: have the chargeback conversation before the first sale.