What this is
The Doorstep Playbook is a small set of tools for people running door-to-door and outside sales teams: free permit tools, a library of articles, and three paid files. That’s the whole thing — there’s no course, no coaching program, and nothing waiting behind an upsell.
Free, and no email asked:
- Permit Lookup — 252 cities, one card each: whether a permit is needed, the fee, the hours, and the code section.
- City Clerk Call Sheet — the eight questions to ask when your city isn’t one of the 252.
- Route Planner — a printable checklist for building a route that doesn’t waste your first hour.
- The articles — recruiting and retention, what happens at the door, routes and territory, and pay.
Paid, each sold separately:
- Recruiting & Retention Playbook, $37 — recruiting with no ad budget, a day-by-day first week, and 30/60/90 reviews.
- Objection-Handling Script Pack, $19 — the five objections and three stalls reps hear, each with a frame and three ways to say it.
- Route & Team Tracker, $17 — doors, conversations and sales per rep; the dashboard names each rep’s likely problem.
Who writes it
I’m Sean Holt. I manage a door-to-door fiber internet team and still knock doors myself — recruiting reps, onboarding them, riding along, working territory across several states a year. Everything here comes out of that job rather than out of research.
That’s also the limit of what I’ll claim. I don’t know your market, your product or the people on your team, so I’m not going to tell you what any of this will do for your numbers. What I can tell you is that none of it is theoretical — it’s the stuff I go back to on a bad month.
This is a side project and my day job is somebody else’s company, so nothing here names that company or borrows from its training. The email below comes straight to me, and I’m the only person who answers it.
What it isn’t
- It isn’t company training. Nothing here is drawn from any employer’s proprietary scripts, materials or systems. It’s original, general-purpose, and written to sit alongside whatever your company already requires — not to replace it. If your compliance language conflicts with something here, your compliance language wins.
- It isn’t legal, tax or employment advice. The Playbook discusses comp structures, draws and classification in general terms because you can’t talk about retention without them. Rules vary by state and change. Confirm anything you intend to actually implement with a qualified professional.
- It isn’t a shortcut. It’s the unglamorous weekly routine most teams skip — showing up on day four, asking one question in a weekly one-on-one, writing doors per day on a sheet. Anyone can do it, and very few keep it up.
Contact
Questions about an order, or about whether something here fits your situation: seanholt2024@gmail.com. I read it and I answer it.
The Doorstep Playbook is published by Holt Ventures LC, a Utah limited liability company.