At the Door
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Most of What You Do at a Door Doesn’t Transmit Through a Camera
You knock and a voice comes out of a speaker. They can see you, you can’t see them, and they may not even be in the building. Almost every tool you use at a doorstep is unavailable, and nobody trains for it.
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Permits, No-Soliciting Signs, and the Rules Nobody Tells a New Rep
Permits, posted signs, and the cooling-off rule. Three layers of rules from three different places, and the ten-minute briefing that covers all of them.
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Leaving a Door Well Is a Skill, and Nobody Coaches It
Every rep gets trained on how to open and how to close. Almost none get trained on the third thing they do at every single door — and it’s the one that decides what the street is like next month.
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The First Ten Seconds Decide Most Doors
The first ten seconds has four clauses in a fixed order. Here they are, with a test for each, plus how many doors it takes before your conversation rate can prove the change worked.
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The 5 Objection Types Every Doorstep Rep Will Hear, and How to Tell Them Apart
Four of the five arrive in the same sentences, so you cannot sort them by what was said. One question each, what both answers mean, and the three that are not objections at all.